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Open source software as guerrilla marketing strategy (CNET) - Executives at the SDForum's Global Open Source Conference say that they have a distinct marketing advantage over proprietary software companies, thanks to Google and other tricks.

Transpower N.Z. Net Falls 32% on Software Writedown (Update1) (Bloomberg.com) - March 25 (Bloomberg) -- Transpower New Zealand Ltd ., the government-owned operator of the country's electricity grid, said first-half profit fell 32 percent after a writedown of the value of software used to manage the network.

Closing Glance: Web Software, Services (AP via Yahoo! Finance) - Internet software and services companies' shares mostly gained Monday, following the overall market's rise as investors were cheered by JPMorgan Chase & Co. raising its offer for Bear Stearns Cos. to $10 per share from $2 per share.

Transpower N.Z. First-Half Net Falls 32% on Software Charge (Bloomberg.com) - March 25 (Bloomberg) -- Transpower New Zealand Ltd., the government-owned operator of the country's electricity grid, said first-half profit fell 32 percent after writing down the value of software used to manage the network.

UTMB says worrisome software runs smoothly (Galveston County Daily News) - GALVESTON — Despite concerns from consultants who rated the project as poor, nearly $32 million in PeopleSoft software is running smoothly, University of Texas Medical Branch officials say.

Report: Software firm donated to charity event hosted by DiMasi (7 News Boston) - BOSTON -- A software firm that recently lost a $13 million state contract made generous donations to a charity golf event hosted by House Speaker Salvatore DiMasi.

Tempe software firm ESS opens first Asian office (BizJournals) - ESS, a Tempe software company, has opened its first Asian office in Beijing.

SOFTWARE TOOLS: DeviceSQL upgrade enhances performance, efficiency, and developer control (Embedded Systems Programming Magazine) - Burlingame, Calif. — Encirq Corp. has released DeviceSQL 4.0, a major upgrade to its software development kit (SDK) for building embedded databases and data manipulation code for embedded device applications.

Opening Glance: Web Software, Services (AP via Yahoo! Finance) - Internet software and services companies' shares gained Monday morning, following the overall market's rise as investors were cheered by a report that JPMorgan Chase has raised its offer for Bear Stearns Cos. to $10 per share.

Software guides Westcom responders on level of emergency (The Des Moines Register) - Updated emergency dispatch software will reduce the chances of a vehicle-ambulance collision, according to officials.